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Booklets

BOOKLETS

What distinguishes a booklet from a book?

By our definition, a booklet is a small, bound book (usually less than 36 pages) with a paper or “soft” cover.

The size of the pages can be anything from a tiny pocket-book or field guide of A7 size, all the way up to a maximum sheet size of, say A3 or even A2. However, these two extremes may not be as convenient to handle as a more traditional size of A5 or A4.

The choice of paper stock used to print on will determine the best method for binding a booklet. Thicker papers may not be suited to all types of binding.

Booklets can be bound in a great many ways—

  • stapled at the top or spine
  • saddle-stitched
  • fixed with brass inter-leaf screws
  • wire-bound
  • spiral-bound
  • comb-bound
  • sewn
  • perfect-bound (although this is usually used for thicker books, booklets with as few as 8 pages can be perfect bound)

Of course a small booklet can always be enhanced with a fancy cover, made of thicker card, clear plastic, frosted PVC, specialty or hand-made papers—the choice is yours. But does that mean the “booklet” has become a “book”?

So what is a “brochure”, then?

Strictly speaking, a brochure is merely a small booklet, usually of less than 12pp. Its name comes from the French “brocher”- meaning to stitch or sew. So it is customary to saddle-stitch a brochure.

A brochure often contains summary or introductory information – hence it is shorter or smaller than a booklet or book.

And a “flyer”?

To us, a flyer differs from a booklet or a book, in that it doesn’t require binding of any sort. It is constructed from a single sheet of paper, which may or may not be folded to its finished size.

Some complicated and interesting folds can be achieved when producing a flyer and its appeal can be greatly enhanced by utilising diecuts and perforations.

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