What distinguishes a booklet from a book?
By our definition, a booklet is a small, bound book (usually less than 36 pages) with a paper or “soft” cover.
The size of the pages can be anything from a tiny pocket-book or field guide of A7 size, all the way up to a maximum sheet size of, say A3 or even A2. However, these two extremes may not be as convenient to handle as a more traditional size of A5 or A4.
The choice of paper stock used to print on will determine the best method for binding a booklet. Thicker papers may not be suited to all types of binding.
Booklets can be bound in a great many ways—
- stapled at the top or spine
- fixed with brass inter-leaf screws
- perfect-bound (although this is usually used for thicker books, booklets with as few as 8 pages can be perfect bound)
Of course a small booklet can always be enhanced with a fancy cover, made of thicker card, clear plastic, frosted PVC, specialty or hand-made papers—the choice is yours. But does that mean the “booklet” has become a “book”?
So what is a “brochure”, then?
Strictly speaking, a brochure is merely a small booklet, usually of less than 12pp. Its name comes from the French “brocher”- meaning to stitch or sew. So it is customary to saddle-stitch a brochure.
A brochure often contains summary or introductory information – hence it is shorter or smaller than a booklet or book.
And a “flyer”?
To us, a flyer differs from a booklet or a book, in that it doesn’t require binding of any sort. It is constructed from a single sheet of paper, which may or may not be folded to its finished size.
Some complicated and interesting folds can be achieved when producing a flyer and its appeal can be greatly enhanced by utilising diecuts and perforations.