[image width=”630″ height=”273″]http://www.coloursdigital.com.au/wp-content/uploads/2011/02/prepress.jpg[/image]
Pre-press is where Colours began. More than thirty years ago, before the Apple Mac hit the scene, Colours started up as a pre-press studio. We have seen the arrival of desktop publishing, the advent of desktop scanners, film-setters, plate-setters, computer-based layout and typesetting programmes and direct-to-plate presses.
We still do all the same pre-press things and more, and we enjoy it most, because of our origins. But we are glad to have the help of modern technology, too.
Why do you need Pre-press?
Just what can a good pre-press department do for you, our customer?
Every file that comes to Colours for printing is given the complete once-over before it ever reaches the stage of being printed.
As is customary at most printing companies, all files undergo a “pre-flight” series of tests. All sorts of things are checked to make sure that your job will print the way you expect it to – image quality, fonts, colours, transparency, etc, etc
But here at Colours we go several steps further…
- images in files are enhanced to improved the colour saturation, the dynamic range, the contrast and brightness, the shadow detail and even the focus and sharpness.
- spelling is checked, and suspect words and phrases are reported and can be automatically corrected.
- rogue elements that have been inappropriately inserted by graphic-design software applications – incorrect colour profiles, rendering intents and colour spaces, overprint white text, unusual clipping paths and shading methods, multiple invisible layers and non-embedded fonts – are all flagged and if possible corrected.
- pagination is checked to see that there are no missing or duplicate page numbers.
- adjustments are made for creep in stitched booklets, for binding margins in wire- and spiral-bound books, for glue areas and spine-thicknesses in perfect-bound books.
- total ink densities are adjusted to the most appropriate values for the printing process being used, especially if post-press processes such as celloglazing, scoring and folding are part of the job.
- trapping is applied, especially to thin, reversed type or coloured elements on a coloured background.
- allowance is made for stock grain direction when imposing jobs, so that cracking on folded edges is reduced, and warping is minimized in the pages of book blocks.
- mockups are made, to ensure that things like folding, line-ups, page sequences and the like, actually do work.
- a full colour proof is produced to ensure that what you see on screen can be matched on press.
All as a matter of course. Often without you even knowing. Just so that your job looks good.
Think of us as your “guardian angels” – doing the final check on your files. Turnaround times are short. You want to waste as little time as possible fixing things you didn’t even know about. Rest assured that we can fix them for you. And of course, if there is any doubt we will always confirm our actions with you, so you have the final say. After all…
We look good when your job looks great.
And, we make it easy for you to deal with us.
Our pre-press portal is available for registered customers. Job creation, file uploads, on-line proofing and job tracking are all available via simple browser access.
Or you can just use our simple file upload system to send files straight to our pre-press department – no FTP, no accounts, no restrictions, no size limits, no special software, no “cookies”, no malware… just SIMPLE!