Can we learn something about blogging from words written 80 years ago?
Not only is the title of his self-help book almost a daily household phrase, but the principles espoused are as relevant today as they were in the 1930s, when Carnegie ran his 14-week training courses.
The course and the book, which has now sold over 15 million copies, and which underwent a major revision in 1981 (to make its language and anecdotes more up-to-date) have several stated goals:
- Get you out of a mental rut, give you new thoughts, new visions, new ambitions.
- Enable you to make friends quickly and easily.
- Increase your popularity.
- Help you to win people to your way of thinking.
- Increase your influence, your prestige, your ability to get things done.
- Enable you to win new clients, new customers.
- Increase your earning power.
- Make you a better salesman, a better executive.
- Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant.
- Make you a better speaker, a more entertaining conversationalist.
- Make the principles of psychology easy for you to apply in your daily contacts.
- Help you to arouse enthusiasm among your associates.
Today, new tools are available for achieving many of the goals set out in Carnegie’s book – and not the least of these is the web-site blog.
In an article discussing the benefits of blogging by CEOs, Ashkan Karbasfrooshan expounds the ideals of the written word as a means of communication – from the top down.
As I embark on my goal of building up my blog-power, many of these points ring meaningful bells of warning, and advice.Where do you get the time to write so much as a company CEO, and more importantly, shouldn’t you be closing deals or doing something more useful?
Do What Comes Naturally To You
Some entrepreneurs are technologists, others are salespeople, a few are storytellers.
If you enjoy writing and happen to be the CEO, then it’s a marriage made in heaven if you can balance your duties.
The Obvious Reasons for Blogging
1 – Own Thyself
Anthony Robbins put it best when he said: “We’re defined by the stories we tell ourselves.”
2 – Influence, Authority, and Brand
Value is driven by goodwill (defined simply as the value of your brand). Brand building is an exercise done through B2B and B2C initiatives.
Less Well-Known Benefits of Becoming the Chief Pontificator
3 – Leave Your Staff Alone
The cardinal sin many CEOs make is micromanaging and suffocating talented employees.
4 – Bide your time
Everything takes longer than anticipated … More often than not, CEOs find themselves waiting – even though few would be considered patient. As such, CEOs look for things to focus their attention to. Effective blogging will keep a CEO busy and avoid him from micromanaging staff and lieutenants, allowing even the best of teams the time and freedom to do their job.
5 – Efficiency
Verbal communication is undervalued these days, but people don’t listen, so sending an article that you wrote (and one that was published on a leading and respected publication) is a powerful way to convey the message.
6 – Shutting Up
The best part of writing so much is that when you meet people, there’s a good chance they’ve read your work, so you can shut up and listen, letting others do the talking because you don’t need to shill and give them your pitch.
7 – Learn
To publish, you not only need to research your topic, but you need to distill a lot of information into a coherent and cohesive argument or summary. But the true learning starts after you press publish and readers chime in via email, in the comments section and on counter-posts.
…more at CEO Bloggers: To Blog or Not to Blog
Ashkan Karbasfrooshan is the founder and CEO of WatchMojo, he hosts a show on business and has published many books on success. Follow him @ashkan.
Seven Rules For Making Your Home Life Happier
- Don’t nag
- Don’t try to make your partner over
- Don’t criticize
- Give honest appreciation
- Pay little attentions
- Be courteous
- Read a good book on the sexual side of marriage